Raley's is a third-generation family owned regional food retailer headquartered in West Sacramento, California. Best known for high quality products, fresh produce, fine meats and outstanding customer service, the company operates 123 stores in Northern California and Nevada.
Halloween is one of the fun holidays in the year throughout the world and Raley's prepared for kids and adults to come to the store for some good savings while preparing for trick or treating on Halloween night.
The concept for this project is to promote the fun and spooky Halloween aspect in Raley's to customer through digital devices. By illustrating the iconic characters in Halloween and incorporate them into the design with the Halloween color scheme, it helps to bring the typography and photographs of the food together.
Halloween Characters' Illustration
Raley's Online Shop Banners (Desktop & Mobile)
Digital Display Banners
Facebook and Instagram Paid Social — Motion graphics
Facebook Paid Social — Carousel Ad