Associate Student Inc. (ASI) is an non-profit organization that provides many opportunities for students at California University, Sacramento (CSUS) to get involved and attend events. ASI also offers many support services for clubs and organizations on campus.
Safe Rides is a program in ASI that provides free, safe, and confidential rides home to students, staff, and faculty of CSUS.
The goal of Safe Rides is to prevent incidents related to drinking and driving that lead to accidents, DUI/DWI arrests, and death.
The cohesive system comes from the consistence location of the typography and the frame created by the photographed graphics on the composition.
Each design have their own specific photographic elements relating the quote of the existing Safe Rides Campaign that is trying to get across to the viewers.
Half A-Frame Signage (Size: 24 in. x 16.75 in.) | Digital Screen Graphics
This project not only gave me the chance to work with a local Sacramento photographer — Kenny Reprado. While capturing all the shots, I had the opportunity to give him art direction on the set.